Creating a Farmers Market Living Lab: Lessons Learned in Growing a Farmers Market

This booklet is the result of asking the question: What can we do to increase sales and attendance at our market? At first glance, it is a very simple question, but we found that the answer is more complex. We begin with a bit more detail on the question itself…

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The Historic Lewes Farmers Market (HLFM) is a non-profit organization with a producer-only farmers market located in Lewes, Delaware. The HLFM provides a family-friendly, community gathering place where consumers may purchase the freshest local foods available. It also provides alternative educational and marketing opportunities for emerging farmers and others to help create local and sustainable food systems that are environmentally sound, economically viable and socially responsible and which improve the variety, freshness, nutritional value and distribution of fresh farmland foods to the community. Welcome To Your Market--Where Fresh Food is Rooted in Community.